PR In Your Pajamas
PR for Newbies - A
Step-by-Step Guide to Getting Publicity
via PDF download
This book is
for Entrepreneurs, Coaches, Authors and Small Business Owners who are:
Wanting to attract clients to
sell more services, books or products
With little or no budget for
marketing and getting PR
Hoping to stay sane while
building your business and establishing expert status
And wanting to know How to do
PR to get publicity that generates buzz
for Newbies will help you get media exposure worth
thousands of dollars and reach customers who would buy from you…if only
they knew you existed!
In just 60 -
90 minutes, this short e-book will reveal:
How to jumpstart your PR in
Why you need some raving fans
and how to get them
Why you don’t need a press
What to ask a reporter when
they call you
Media pet peeves and how to
Why getting on Oprah or The
Today Show may not be a good thing
that the recession is a hot topic right now, I spun my pitch to have a
positive vibe and got some really great coverage in Entrepreneur.com,
The Globe and Mail and The Mompreneur using techniques from the ebook.”
Have Baby Will Travel
recommend PR in Your Pajamas not just for entrepreneurs starting out,
but also for any business that hasn’t fully utilized the power of PR.”
St. John's Capital
just read your e-book and loved it! It was the book I needed to prepare
my plan of media attack! I was about to hire a PR to get us on
television, but I am confident after reading your book that I can do it
myself. So thank you so much for such an inspiring book!”
Hello, my name is Elena Verlee,
and I am an entrepreneur who has sold two companies and am now involved
in three other businesses, including an international PR firm I founded
almost 10 years ago.
with hundreds of companies, from mompreneur start-ups to billion dollar
technology companies and managed teams of up to 20 PR consultants. I
believe that every
company, no matter how small can benefit from getting PR.
It’s one of the most cost-effective and credible ways to build a
And yet many
don’t use this secret weapon.
an aura of mystery about how to do PR. What is it
and what exactly can it do for your business?
If you talk
to a PR consultant or agency you’ll either think it’s too hard to do it
yourself, or too expensive to hire someone else. So you do nothing. And
as you know, nothing gets you…well, nothing.
I realize not
everyone can afford to hire a publicist. As a fellow business owner, I
know how hard you’ve worked and how passionate you are about your
business. I know most of you probably started because you saw a need in
the market for your product or service.
keep it a secret!
PR for Newbies will allow you to
create your own PR program in just a few minutes a day - using
knowledge you already have, the love you have for your business and
your determination to make it succeed.
create fabulous publicity for yourself without getting bogged down in
theory and unnecessary details.
are hundreds of PR books or do-it-yourself kits out there, ranging from
$20 to $5000, they make my eyes glaze over, are confusing, intimidating
and are way too theoretical and not practical enough for smaller
via PDF download
media waiting to hear your story and customers wanting to buy from you
that haven’t heard about you yet.
will you keep them waiting?
"I read through your book
over Thanksgiving. It is amazing, perfect, brilliant. You have a way
with covering everything necessary in a way people will understand and
relate to. I am referring my clients to your book and recommend you to
colleagues when they are looking for a speaker on how to do PR. "
Jennifer Shelton, Small
Small Business Center
"I am an
extremely busy serial entrepreneur, running a tour company for women
from two cities, Paris and Vancouver. With so much to do everyday, and
now in TWO languages and time zones just to add more spice to the
business equation, Elena's no-nonsense, practical book full of good
tips and advice makes it easy to keep my PR goals on track! Thanks
Elena for an inspiring read; I read the entire book today on my Palm on
the metro between appointments!"
For less than
the price of a night out, a networking event, or a pair of shoes, PR for Newbies
gives you a proven blueprint for getting started with attracting media
and publicity that will take your business to the top!
and entrepreneurship go hand in hand. In this easy to
understand guide to start-up marketing for small businesses,
How the tips in this book are
the same ones used to launch an entrepreneurial venture that attracted
a buyer for the company just 9 months after launching
Why PR is so much more
effective than advertising, for a fraction of the cost
The 4 key things (which you
may already have) that you need to kick-start your PR program
How to create photos that sell
10 key questions a reporter
may ask you and the 10 key questions you need to ask a reporter
The art of media follow up,
without being a pest
How to leverage your press
clips for more sales
Why even bad PR is not so bad
I'm committed to your success, if you purchase PR for Newbies
today, you'll also get:
A 30-Day PR and Social Media Plan
Your step-by-step guide
to implement your new PR knowledge and skills -- integrated with easy
ways to use social media to get even more free exposure for your
It gets you
from step 1, to step 2... all the way to the finish line. Kiss overwhelm good-bye and say
hello to results - finally!
via PDF download
testimonials from Entrepreneurs and Small Biz Owners Getting PR?