PR in Your Pajamas Ebook : PR for Newbies


PR In Your Pajamas Presents:

PR for Newbies - A Step-by-Step Guide to Getting Publicity

Price: $27.00

Availability: Instant access
via PDF download

This book is for Entrepreneurs, Coaches, Authors and Small Business Owners who are:

  • Wanting to attract clients to sell more services, books or products
  • With little or no budget for marketing and getting PR
  • Hoping to stay sane while building your business and establishing expert status
  • And wanting to know How to do PR to get publicity that generates buzz

PR for Newbies will help you get media exposure worth thousands of dollars and reach customers who would buy from you…if only they knew you existed!

In just 60 - 90 minutes, this short e-book will reveal:

  • How to jumpstart your PR in one hour
  • Why you need some raving fans and how to get them
  • Why you don’t need a press release
  • What to ask a reporter when they call you
  • Media pet peeves and how to avoid them
  • Why getting on Oprah or The Today Show may not be a good thing
“Knowing that the recession is a hot topic right now, I spun my pitch to have a positive vibe and got some really great coverage in, The Globe and Mail and The Mompreneur using techniques from the ebook.”
– Corinne McDermott, Founder
Have Baby Will Travel

“I would recommend PR in Your Pajamas not just for entrepreneurs starting out, but also for any business that hasn’t fully utilized the power of PR.”
- Edwin Yeh, CEO
St. John's Capital

“I just read your e-book and loved it! It was the book I needed to prepare my plan of media attack! I was about to hire a PR to get us on television, but I am confident after reading your book that I can do it myself. So thank you so much for such an inspiring book!”
– Tonia Jahshan, Owner
Steeped Tea

Hello, my name is Elena Verlee, and I am an entrepreneur who has sold two companies and am now involved in three other businesses, including an international PR firm I founded almost 10 years ago.

I’ve worked with hundreds of companies, from mompreneur start-ups to billion dollar technology companies and managed teams of up to 20 PR consultants. I believe that every company, no matter how small can benefit from getting PR. It’s one of the most cost-effective and credible ways to build a business.

And yet many don’t use this secret weapon.

Why? There’s an aura of mystery about how to do PR. What is it and what exactly can it do for your business?

If you talk to a PR consultant or agency you’ll either think it’s too hard to do it yourself, or too expensive to hire someone else. So you do nothing. And as you know, nothing gets you…well, nothing.

I realize not everyone can afford to hire a publicist. As a fellow business owner, I know how hard you’ve worked and how passionate you are about your business. I know most of you probably started because you saw a need in the market for your product or service.

Please don’t keep it a secret!

PR for Newbies will allow you to create your own PR program in just a few minutes a day - using knowledge you already have, the love you have for your business and your determination to make it succeed.

You’ll create fabulous publicity for yourself without getting bogged down in theory and unnecessary details.

While there are hundreds of PR books or do-it-yourself kits out there, ranging from $20 to $5000, they make my eyes glaze over, are confusing, intimidating and are way too theoretical and not practical enough for smaller businesses.

PR in Your Pajamas Ebook : PR for Newbies

Price: $27.00

Availability: Instant access
via PDF download

There are media waiting to hear your story and customers wanting to buy from you that haven’t heard about you yet.

How long will you keep them waiting?

"I read through your book over Thanksgiving. It is amazing, perfect, brilliant. You have a way with covering everything necessary in a way people will understand and relate to. I am referring my clients to your book and recommend you to colleagues when they are looking for a speaker on how to do PR. "

Jennifer Shelton, Small Business Advisor
Washington State Small Business Center

"I am an extremely busy serial entrepreneur, running a tour company for women from two cities, Paris and Vancouver. With so much to do everyday, and now in TWO languages and time zones just to add more spice to the business equation, Elena's no-nonsense, practical book full of good tips and advice makes it easy to keep my PR goals on track! Thanks Elena for an inspiring read; I read the entire book today on my Palm on the metro between appointments!"
- Karen Henrich, Owner/Operator
Nuit BlancheTours

For less than the price of a night out, a networking event, or a pair of shoes, PR for Newbies gives you a proven blueprint for getting started with attracting media and publicity that will take your business to the top!

Marketing and entrepreneurship go hand in hand. In this easy to understand guide to start-up marketing for small businesses, find out:

  • How the tips in this book are the same ones used to launch an entrepreneurial venture that attracted a buyer for the company just 9 months after launching
  • Why PR is so much more effective than advertising, for a fraction of the cost
  • The 4 key things (which you may already have) that you need to kick-start your PR program
  • How to create photos that sell your story
  • 10 key questions a reporter may ask you and the 10 key questions you need to ask a reporter
  • The art of media follow up, without being a pest
  • How to leverage your press clips for more sales
  • Why even bad PR is not so bad


And because I'm committed to your success, if you purchase PR for Newbies today, you'll also get:

30 Day PR and Social Media PlanA 30-Day PR and Social Media Plan

Your step-by-step guide to implement your new PR knowledge and skills -- integrated with easy ways to use social media to get even more free exposure for your business. 

It gets you from step 1, to step 2... all the way to the finish line. Kiss overwhelm good-bye and say hello to results - finally!

PR in Your Pajamas Ebook : PR for Newbies

Price: $27.00

Availability: Instant access
via PDF download

Want more testimonials from Entrepreneurs and Small Biz Owners Getting PR? Click here

Find out more about Marketing and Entrepreneurship by visiting our website

For more information on Elena Verlee, visit

Got questions, comments or feedback?
Email: support (at) or call 604-947-2930 and
we’ll be glad to get back to you.