I’ll Show You How To Take Your Business From Ordinary to MEDIA SEXY
In Five Short Weeks –
Or You’ll Get More Than Your Money Back!

Is Your Business Too Ordinary To Get Media Attention? You’re Not Alone.

From the desk of Elena Verlee

Dear Passionate Entrepreneur:

If you’re like most self-employed, heart-centered entrepreneurs, you think your business is so ordinary, so ho-hum that no journalist worth his laptop would possibly notice it.

In fact, you believe this so much you don’t even try to reach out to journalists, bloggers and other publishers to get exposure for your business.

“What’s the use?” you think, “they’ll only yawn and say no.”

In meantime, the business you’ve worked so hard to put up and keep afloat remains the best-kept secret of your customers.

The result?

… all because your product or service is just too ordinary to promote!

What if I Told You You Were Wrong?

What if I told you that your business can be so media-sexy, you could be getting a steady stream of free publicity and media exposure?

It’s true, and I’ll prove it to you.

Example #1:

Tell me: is your business as ordinary as men’s socks?

If your biz is remotely as interesting as men’s socks, then I can assure you that you can get NATIONAL media coverage.

I know because I’ve had a business selling men’s socks. You read that right. It was such a small operation that my sister and I were stuffing men’s socks into envelopes in the garage and mailing them off ourselves.

As you may have guessed, we didn’t have a big advertising and marketing budget.

So, being a PR professional that I was, I used my knowledge and experience to get media coverage for our men’s sock business in national US and Canadian magazines and TV.

Within the first quarter of launching the business, we were making profits.

Within one year, we attracted a buyer who bought the business from us for six figures.*

Example #2:

How about kitty litter?

Could your business at least be as interesting as kitty litter?

Check out the results Carol O’Brien’s been getting with her kitty litter product:

July 30, 2010 Update from Carol:

“I just wanted to share more updates on the ripple effect of the PR recommendations you provided. So you may recall I took your advice and we landed in Cat Fancy (which is out this month). I tried it again, and we’re slated for the Nov./Dec. gift giving issue of the next biggest cat magazine!!

And, because of all of the press attention, we just landed our first television interview from our local NBC TV station
(http://www.kxan.com/dpp/news/business/sticking-it-to-kitty-litter).

Thank you again for your great PR advice and recommendations!”

Earlier
Feedback from Carol:

“Having worked with PR pros in the past, I’ve been disappointed in how long it took to get results. Developing media relationships is a lengthy process and it seems complicated. However, I employed ONE of your publicity strategies right away and today, one of my key NATIONAL publications emailed me back wanting to include our Kitty Litter Gripper Mat in their upcoming edition!*

Not that I doubted your advice, but I didn’t think it would work so quickly! Thank you, Elena!”

Carol O’Brien
Founder, www.cleanicity.com

If something like men’s socks and a kitty litter mat can get NATIONAL media coverage, how much more your HEART-CENTERED business… the one that serves your customers and can even SAVE their lives?

If you’re offering something that could potentially improve the lives of others, then you DO have an extraordinary message to share.

And it’s my mission is to help you get heard, get known and get talked about, so YOU can change the world.

Just look at what happened to another of my clients:

Example #3:

“I wanted to share with you the great news of my first article for my book. It is a full page spread with a huge image of my book and my photo, along with a long text. It appeared in the feature section of the Litchfield County Times.

I didn’t even have to write a pitch letter for this one. My assistant had called for information on who to contact at this paper and the editor found out about my book from that call and was immediately interested and a reporter was sent out the following week.”*

Janet Esposito
Author, “Getting Over Stage Fright”

I am so confident that I can show you how to package your product or service into media-sexy stories in five short weeks, that I’ll give you more than your money back if I can’t (more on that later).

All you have to do is attend each weekly teleclass and do the homework for each of the steps in the S-T-O-R-M Formula.

That’s all!

Follow my step-by-step advice and you’ll see how many interesting, exciting, and sexy angles you can find for your business.

In fact, you’ll learn how you can have a FLOOD of media-worthy stories about your business.

PR Experience Not Required!

And I don’t care if you’ve never written a press release or talked to a journalist. Ever.

I’m putting my own money on the line because I know my formula works, and I know how to teach you to implement it.

After working with all types of businesses, from the home-based “itty-bitty” business, to multi-million dollar corporations, I’ve devised a proven system for creating a S-T-O-R-M of publicity.

If you’re ready to roll up your sleeves, get the work done, and finally see results, then join me in the next five modules as I reveal:

PR Is Now A Cinch!

“Doubt it no longer, Elena makes it SO clear and simple, it’s a cinch to take action to use PR for your biz. Publicity worked for my 13 year old biz (major blog mention, magazine article, local and national
newspapers, and more!) all within a very short time frame for something I’ve never tried PR for.*

Thank goodness Elena is so charming and convincing, I had to listen. Thanks for the PR Storm, Elena!”

Andrea J. Lee
Founder, The Wealthy Thought Leader

I’ve broken my blueprint down into five doable chunks, because I know that a big home study course is simply too overwhelming to actually finish.

Here’s how it works:

• Each class will be given through a teleseminar, which you can access either on the web browser or download to your computer, so you can listen on the go with your iPod.
• You’ll also get the class transcripts as PDF files, which you can print and compile in a binder you can refer to again and again.
• At the end of each lesson, you’ll get homework. It’s meant to motivate and help you actually implement the key strategies in each lesson. You’ll be learning by doing!

What’s Your Investment In This Program?

Only one payment of $697 247!

This is a mere drop in the bucket, compared to the hundreds, if not thousands, of dollars worth of free publicity you’ll soon be getting.

It’s certainly nothing compared to my minimum fee of $3,000 a month to handle a client’s PR needs.

It’s peanuts compared to how much you would pay to advertise in your local newspaper, let alone a national publication.

Plus, how much would you save if you could distill your PR efforts down to a system that only takes two or three hours of your time every WEEK?

What’s it worth to you to:

• Become a recognized leader in your industry? The go-to person when people look for your particular expertise?
• Finally make a big impact, by reaching as many customers as you can, and making more lives better?
• Be able to charge what you’re worth and attract your ideal clients?
• Finally reach the income you’ve been dreaming of, as well as the lifestyle you’ve been striving for?

As you can see…

… Publicity Is Free, But The Results Are Priceless

Plus, if you join today, you’ll also get these bonuses:

BONUS #1: Using Social Media for Publicity (Value: $47)

In this one hour recorded call, I’ll share with you simple strategies I personally used last year as a social media NEWBIE that attracted media coverage, lucrative joint venture partners and high-paying clients.

Plus, I’ll share with you some must-have tools that LEVERAGE your time while MAXIMIZING your impact on social media.

BONUS #2: Publicity Swipe Files (Value: $97)

I’ll provide you with downloadable samples of many of the materials I’ll reference on the live calls. Nothing like being able to model the actual materials that have already proven to be successful.

You’ll get publicity templates for pitching to print and TV journalists, templates for announcing events, new products/services, results of a survey and sharing tips that position your expertise.

You’ll have cheat sheets for putting together your key messages, creating your target media list, and see samples of actual media pitches for coaches, authors and entrepreneurs that have landed major news articles.

These will make your PR efforts fill-in-the-blanks easy!

BONUS #3: How to Give a Stellar Media Interview (Value: $197)

My media trainer, Anna Vue, shares power interview tips she teaches her corporate clients. You’ll get the recording in both audio and video, plus the transcript and slides in this exclusive webinar.

You’ll discover:

• Misconceptions about reporters and journalists that you need to discard
• How to prepare for a media interview so you’ll be effective and interesting
• Advanced media interview techniques inspired by football
• and more!

First TV and Radio Interviews In the Works!

I’m so grateful I sign up for Elena’s Publicity STORM because after her class I feel confident about creating a powerful PR strategy.

Elena showed me the vast opportunity for FREE publicity if done right. I now see so clearly how free publicity can accelerate visibility for my business.

In her five week course she generously shared her expertise as well as valuable tools and templates to help me get started on my own PR strategy. I learned that the media want to help me. If I provide relevant content I make their job easy. Elena showed me step by step exactly how to do that.

As a result, one week after the final class I wrote my first media pitch. I used my newly acquired knowledge and may land my first TV interview for a local news show. I also made a pitch for a radio show and now have an hour interview in the works.

I have a hunch the value of what I learned will far exceed the price for this course. I recommend it now to anyone running their own business.

Diane Hunter
Mind-Body Coach
After Autism – Listen Beyond Words
www.afterautism.com
www.listenbeyondwords.com

See PR Through the Eyes of the Media

Publicity STORM is worth its weight in gold!

Now I can see PR through the eyes of the media. Elena is a true expert in the PR field. She gives you the step by step magic formula that will lead you though the PR jungle and into your greatest success.

Wow, I am so amazed at how much I have learned and what I can do with it. I really do love this course and am looking forward to applying more of it to EVERYTHING I am doing.

Thank you Elena!

Randi Thompson
www.horseandriderawareness.com

Takes The Mystery Out of PR

I have taken several online business courses and Elena’s Publicity STORM is hands down one of THE most comprehensive programs that I have taken!

Elena takes the mystery out of PR and goes above and beyond in providing not only exceptional content and extreme value but the actual step-by-step BLUEPRINT on HOW TO create and implement a PR Strategy that fits YOUR business.

As small business owners we often have extremely limited budgets. I recently advised a client to STOP her traditional print advertising for a period of time and instead invest in Publicity STORM as I know the PR that she will receive by following Elena’s blueprint will give my client an ROI at least three times that of her current advertising.

Invest and the results will speak for themselves!

Leah Goard
www.intentionalspaces.ca

The Publicity S-T-O-R-M Category Five Guarantee

I am so confident that I’m giving you everything you absolutely need to create a STORM of free publicity, that if after attending each class and doing the homework, you’re not convinced you can get media-sexy stories
for your biz…

… then I’ll give you your money back PLUS a gift certificate worth $50 from Kiva.org. I love Kiva because they help micro entrepreneurs in developing countries start their own businesses. You WILL change lives no matter what happens by trying out my program.

You see, if you give the Publicity S-T-O-R-M program a good, honest try and it doesn’t work for you, then I want to honor and value the time and energy you’ve poured into it.

Or take a full 365 days to test-drive the program. If, within that time, for any reason or for no reason at all, you want your money back, then just let me know and I’ll refund your full payment.

I’m making this crazy offer, because I don’t want you to risk your time and money with me. My most successful clients, who get the best results are FAST action-takers and I really want you and I to succeed together!

So grab your umbrella and put on your raincoat, because you’re about to experience a Category Five storm surge of free publicity!

Are you ready?

I Now Have A Secret Weapon!

Elena, I am writing to THANK YOU so much for everything. Publicity STORM is absolutely fantastic.

You are not only teaching us the “what” and the “why” about PR but also the “how” which is crucial and it’s so often missing in online courses.

I thought I knew quite a bit about PR (I’m no newbie) but you have really overdelivered and honestly blown my socks off. I love the confidence I am feeling now, knowing all these insider secrets I’ll admit I knew nothing about before.

I feel like I have a secret weapon now to put me ahead of my competitors. My only concern is they’ll take your course too – LOL!

Sincerely,

Suzanne Doyle-Ingram
Author, The 6 P’s of Profitability
www.6psofprofitability.com
www.suzannedoyleingram.com

Now I See What’s MEDIA-WORTHY In My Business!

In addition to being one of the world’s most coveted PR experts, Elena is an empowering educator at her core.

She breaks down publicity strategies down in such a way that even “newbies” can see how they can put publicity to work for them, getting the media to WANT to feature them, and feel encouraged that this can be a huge part of their marketing strategy.

While taking her class, I started to see with “new eyes” and a new awareness of what is media-worthy in my business.

Maruxa “Muh-Roo-Shuh” Murphy
www.Momprenaire.com

Not Just PR and Marketing Wisdom, But TRUE Wisdom

Just wanted to drop you a line, Elena, to thank you for the Publicity STORM class, your patience with us PR noobs and your passion for both the work itself and teaching it.

I must say I am kind of sad to have it end… It has been a true pleasure working with you, Elena.

You not only possess PR and Marketing wisdom, but TRUE wisdom and a compassionate nature. Thank you : )

Gwen Duda
www.healinghuesart.com (in progress)

* The results described on this page are not typical. Your own results will depend on your product, your target market, your message, and your efforts.

PS: If you’re having a hard time making up your mind, remember: you have an entire year to decide whether it’s a good investment for your business or not. With my guarantees, you can give Publicity S-T-O-R-M a good, honest try without risking your money.

PPS: Still over the fence? Read how my clients are experiencing their own publicity storms:

Got In Front of Major News Publications

Elena is a shining star! She helped me get in front of many major news publications, and more opportunities continue to come in each week.*

When I’m able to find someone that provides amazing service, and continues to support me and my company needs… I recommend that person to everyone. Elena is someone I can truly recommend to anyone looking for PR help as she is an extremely experienced professional that knows how to get results… period.

Lewis Howes
Author, LinkedIn Expert, and Founder of the Sports Executive Association
www.LewisHowes.com

Elena Gets My Vision

Joseph Ranseth
Chief Adventurer, www.SocialMediaAdventure.com

Landed Multiple Interviews in 10 Business Days!

After just one PR consultation with Elena, we landed multiple interviews and had our first story placed in the media in just 10 business days!*

The story gave us immediate expert status and revitalized our PR. I would recommend PR not just for entrepreneurs starting out, but also for any business that hasn’t fully utilized the power of PR.

Edwin Yeh
CEO, St. John’s Capital Group
www.stjohncapital.com

PR Made Simple and Affordable

Through her book, teleseminars and guest posts, Elena has shared with mom entrepreneurs her thorough knowledge of the PR industry.

She has taught my readers the simple, affordable way to do their own PR and get valuable media coverage for their business. She is an absolute pleasure to work with and I highly recommend her training to any mom entrepreneur who wants to learn more about PR.

Heather Allard
Author, The Mogul Mom Blog
www.TheMogulMom.com