I’ll Show You How To Take Your Business From Ordinary to MEDIA SEXY
In Five Short Weeks –
Or You’ll Get More Than Your Money Back!
Is Your Business Too Ordinary To Get Media Attention? You’re Not Alone.
From the desk of Elena Verlee
Dear Passionate Entrepreneur:
If you’re like most self-employed, heart-centered entrepreneurs, you think your business is so ordinary, so ho-hum that no journalist worth his laptop would possibly notice it.
In fact, you believe this so much you don’t even try to reach out to journalists, bloggers and other publishers to get exposure for your business.
“What’s the use?” you think, “they’ll only yawn and say no.”
In meantime, the business you’ve worked so hard to put up and keep afloat remains the best-kept secret of your customers.
The result?
You watch, DISAPPOINTED that other people
offering something similar to your product or service get all the spotlight…
You crave to make a BIG impact, but have yet to get known in your city, let alone across the country or even around the world…
Prospects who call you are still shopping around, instead of being PRE-SOLD to working with
you…
You struggle to reach the clients you know NEED you, but they can’t find you above all the NOISE…
… all because your product or service is just too ordinary to promote!
What if I Told You You Were Wrong?
What if I told you that your business can be so media-sexy, you could be getting a steady stream of free publicity and media exposure?
It’s true, and I’ll prove it to you.
Example #1:
Tell me: is your business as ordinary as men’s socks?
If your biz is remotely as interesting as men’s socks, then I can assure you that you can get NATIONAL media coverage.
I know because I’ve had a business selling men’s socks. You read that right. It was such a small operation that my sister and I were stuffing men’s socks into envelopes in the garage and mailing them off ourselves.
As you may have guessed, we didn’t have a big advertising and marketing budget.
So, being a PR professional that I was, I used my knowledge and experience to get media coverage for our men’s sock business in national US and Canadian magazines and TV.
Within the first quarter of launching the business, we were making profits.
Within one year, we attracted a buyer who bought the business from us for six figures.*
Example #2:
How about kitty litter?
Could your business at least be as interesting as kitty litter?
Check out the results Carol O’Brien’s been getting with her kitty litter product:
July 30, 2010 Update from Carol:
“I just wanted to share more updates on the ripple effect of the PR recommendations you provided. So you may recall I took your advice and we landed in Cat Fancy (which is out this month). I tried it again, and we’re slated for the Nov./Dec. gift giving issue of the next biggest cat magazine!!
And, because of all of the press attention, we just landed our first television interview from our local NBC TV station
(http://www.kxan.com/dpp/news/business/sticking-it-to-kitty-litter).
Thank you again for your great PR advice and recommendations!”
Earlier
Feedback from Carol:
“Having worked with PR pros in the past, I’ve been disappointed in how long it took to get results. Developing media relationships is a lengthy process and it seems complicated. However, I employed ONE of your publicity strategies right away and today, one of my key NATIONAL publications emailed me back wanting to include our Kitty Litter Gripper Mat in their upcoming edition!*
Not that I doubted your advice, but I didn’t think it would work so quickly! Thank you, Elena!”
Carol O’Brien
Founder, www.cleanicity.com
If something like men’s socks and a kitty litter mat can get NATIONAL media coverage, how much more your HEART-CENTERED business… the one that serves your customers and can even SAVE their lives?
If you’re offering something that could potentially improve the lives of others, then you DO have an extraordinary message to share.
And it’s my mission is to help you get heard, get known and get talked about, so YOU can change the world.
Just look at what happened to another of my clients:
Example #3:
“I wanted to share with you the great news of my first article for my book. It is a full page spread with a huge image of my book and my photo, along with a long text. It appeared in the feature section of the Litchfield County Times.
I didn’t even have to write a pitch letter for this one. My assistant had called for information on who to contact at this paper and the editor found out about my book from that call and was immediately interested and a reporter was sent out the following week.”*
Janet Esposito
Author, “Getting Over Stage Fright”
I am so confident that I can show you how to package your product or service into media-sexy stories in five short weeks, that I’ll give you more than your money back if I can’t (more on that later).
All you have to do is attend each weekly teleclass and do the homework for each of the steps in the S-T-O-R-M Formula.
That’s all!
Follow my step-by-step advice and you’ll see how many interesting, exciting, and sexy angles you can find for your business.
In fact, you’ll learn how you can have a FLOOD of media-worthy stories about your business.
PR Experience Not Required!
And I don’t care if you’ve never written a press release or talked to a journalist. Ever.
I’m putting my own money on the line because I know my formula works, and I know how to teach you to implement it.
After working with all types of businesses, from the home-based “itty-bitty” business, to multi-million dollar corporations, I’ve devised a proven system for creating a S-T-O-R-M of publicity.
If you’re ready to roll up your sleeves, get the work done, and finally see results, then join me in the next five modules as I reveal:
Module One: Stories
Craft powerful, unique STORIES about you, your business, and your product, that will get you noticed again and again.
What do I mean by powerful and unique? These are stories specific only to YOU that INSPIRE others or help them solve a problem that only YOU can solve.
This is the foundation to getting free publicity – finding the story angles that you are the perfect fit for in terms of your expertise, your life experiences and what readers and audiences are looking for.
Get this right and everything starts falling into place. Don’t have the right stories and no one will be listening.
In this module you’ll learn:
- The mindset that you’ll NEED to have to get thousands and maybe even millions of dollars worth of free publicity
- The key questions you MUST ask yourself to get clear on your unique stories
- 5 publicity strategies that make the media want to talk to you NOW and 10 more that you can use over and over again anytime
- Exactly how to find a goldmine of stories in your business so you never run out of ideas for promotion
- How to use a publicity calendarso that you WON’T miss opportunities again
- And more…
Module Two: Target
Here’s the secret sauce: TARGET the correct media, so you’ll be reaching out to those journalists, editors and information publishers who communicate to your right people at exactly the right time.
Your long-range goal is to develop relationships with your key media, bloggers and influencers. Start off on the wrong foot and you may not get another chance.
In this module you’ll learn:
- The main goals of journalists and bloggers and what you really need to get their attention
- 5 things you must NEVER say to them
- How to find out EXACTLY when a publication is covering your topic and increase your chances of being included ten-fold
- Where to EASILYfind your target media online and offline
- Different ways to APPROACH the media and what will work best for you
- And more…
Module Three: Offer
OFFER yourself as a credible, engaging and compelling resource that your target journalists, bloggers and other publishers won’t be able to say no to. I’ll share with you my step-by-step formula to achieve this.
I’ll share with you lots of fill-in-the-blank templates that will make it super easy to share your stories with the world.
You’ll also learn:
- How both customers AND competitors can help you get publicity
- An easy way to save a LOT of money and still promote your company to a lot of people
- The 4 R’s to keep in mind that are KEY to getting publicity
- Hooky HEADLINES that get you noticed
- How you can get publicity WITHOUT writing press releases
- And more…
Module Four: Resistance
Overcome your RESISTANCE that could be blocking your success in getting publicity (and therefore growing your business).
I’ll be honest with you. I want you to take action and use this program to make a profound difference in your business. I also know that sometimes we can be our own biggest obstacle to success.
In this module, we’ll tackle:
- The most common publicity MYTHS that stop you from playing a bigger game in your marketing
- Why it is actually a disservice to your clients if you don’t step into the spotlight and get KNOWN
- What you’ll need to confidently network and build HIGH-PAYOFF relationships
- How to deal with negative publicity (if it happens)
- How to follow up PROPERLY with the media – forget to do this and you’re leaving many opportunities on the table
- And more…
Module Five: Make it Rain
You’ll MAKE it rain with opportunities when you learn many ways to leverage the stories you develop, and then leverage the publicity you manage to get to further boost your credibility and desirability to journalists.
This module will also teach you:
- How you can get HUNDREDS of publicity opportunities emailed to your inbox
- Where to find a FREE database of hundreds of media contacts and how to easily engage each and every one of them – without having to email or call them first
- How to leverage your unique stories to create OTHER marketing materials that stand out
- 5 ways to use stories written about you in the media, to GET CLIENTS to work with you, for longer commitments, at higher prices
PR Is Now A Cinch!
“Doubt it no longer, Elena makes it SO clear and simple, it’s a cinch to take action to use PR for your biz. Publicity worked for my 13 year old biz (major blog mention, magazine article, local and national newspapers, and more!) all within a very short time frame for something I’ve never tried PR for.*
Thank goodness Elena is so charming and convincing, I had to listen. Thanks for the PR Storm, Elena!”
Andrea J. Lee
Founder, The Wealthy Thought Leader
I’ve broken my blueprint down into five doable chunks, because I know that a big home study course is simply too overwhelming to actually finish.
Here’s how it works:
- Each class will be given through a teleseminar, which you can access either on the web browser or download to your computer, so you can listen on the go with your iPod.
- You’ll also get the class transcripts as PDF files, which you can print and compile in a binder you can refer to again and again.
- At the end of each lesson, you’ll get homework. It’s meant to motivate and help you actually implement the key strategies in each lesson. You’ll be learning by doing!
What’s Your Investment In This Program?
Only one payment of $697 247!
This is a mere drop in the bucket, compared to the hundreds, if not thousands, of dollars worth of free publicity you’ll soon be getting.
It’s certainly nothing compared to my minimum fee of $3,000 a month to handle a client’s PR needs.
It’s peanuts compared to how much you would pay to advertise in your local newspaper, let alone a national publication.
Plus, how much would you save if you could distill your PR efforts down to a system that only takes two or three hours of your time every WEEK?
What’s it worth to you to:
- Become a recognized leader in your industry? The go-to person when people look for your particular expertise?
- Finally make a big impact, by reaching as many customers as you can, and making more lives better?
- Be able to charge what you’re worth and attract your ideal clients?
- Finally reach the income you’ve been dreaming of, as well as the lifestyle you’ve been striving for?
As you can see…
… Publicity Is Free, But The Results Are Priceless
Plus, if you join today, you’ll also get these bonuses:
BONUS #1: Using Social Media for Publicity (Value: $47)
In this one hour recorded call, I’ll share with you simple strategies I personally used last year as a social media NEWBIE that attracted media coverage, lucrative joint venture partners and high-paying clients.
Plus, I’ll share with you some must-have tools that LEVERAGE your time while MAXIMIZING your impact on social media.
BONUS #2: Publicity Swipe Files (Value: $97)
I’ll provide you with downloadable samples of many of the materials I’ll reference on the live calls. Nothing like being able to model the actual materials that have already proven to be successful.
You’ll get publicity templates for pitching to print and TV journalists, templates for announcing events, new products/services, results of a survey and sharing tips that position your expertise.
You’ll have cheat sheets for putting together your key messages, creating your target media list, and see samples of actual media pitches for coaches, authors and entrepreneurs that have landed major news articles.
These will make your PR efforts fill-in-the-blanks easy!
BONUS #3: How to Give a Stellar Media Interview (Value: $197)
My media trainer, Anna Vue, shares power interview tips she teaches her corporate clients. You’ll get the recording in both audio and video, plus the transcript and slides in this exclusive webinar.
You’ll discover:
- Misconceptions about reporters and journalists that you need to discard
- How to prepare for a media interview so you’ll be effective and interesting
- Advanced media interview techniques inspired by football
- and more!
First TV and Radio Interviews In the Works!
I’m so grateful I sign up for Elena’s Publicity STORM because after her class I feel confident about creating a powerful PR strategy.
Elena showed me the vast opportunity for FREE publicity if done right. I now see so clearly how free publicity can accelerate visibility for my business.
In her five week course she generously shared her expertise as well as valuable tools and templates to help me get started on my own PR strategy. I learned that the media want to help me. If I provide relevant content I make their job easy. Elena showed me step by step exactly how to do that.
As a result, one week after the final class I wrote my first media pitch. I used my newly acquired knowledge and may land my first TV interview for a local news show. I also made a pitch for a radio show and now have an hour interview in the works.
I have a hunch the value of what I learned will far exceed the price for this course. I recommend it now to anyone running their own business.
Diane Hunter
Mind-Body Coach
After Autism – Listen Beyond Words
www.afterautism.com
www.listenbeyondwords.com
See PR Through the Eyes of the Media
Publicity STORM is worth its weight in gold!
Now I can see PR through the eyes of the media. Elena is a true expert in the PR field. She gives you the step by step magic formula that will lead you though the PR jungle and into your greatest success.
Wow, I am so amazed at how much I have learned and what I can do with it. I really do love this course and am looking forward to applying more of it to EVERYTHING I am doing.
Thank you Elena!
Randi Thompson
www.horseandriderawareness.com
Takes The Mystery Out of PR
I have taken several online business courses and Elena’s Publicity STORM is hands down one of THE most comprehensive programs that I have taken!
Elena takes the mystery out of PR and goes above and beyond in providing not only exceptional content and extreme value but the actual step-by-step BLUEPRINT on HOW TO create and implement a PR Strategy that fits YOUR business.
As small business owners we often have extremely limited budgets. I recently advised a client to STOP her traditional print advertising for a period of time and instead invest in Publicity STORM as I know the PR that she will receive by following Elena’s blueprint will give my client an ROI at least three times that of her current advertising.
Invest and the results will speak for themselves!
Leah Goard
www.intentionalspaces.ca
The Publicity S-T-O-R-M Category Five Guarantee
I am so confident that I’m giving you everything you absolutely need to create a STORM of free publicity, that if after attending each class and doing the homework, you’re not convinced you can get media-sexy stories
for your biz…
… then I’ll give you your money back PLUS a gift certificate worth $50 from Kiva.org. I love Kiva because they help micro entrepreneurs in developing countries start their own businesses. You WILL change lives no matter what happens by trying out my program.
You see, if you give the Publicity S-T-O-R-M program a good, honest try and it doesn’t work for you, then I want to honor and value the time and energy you’ve poured into it.
Or take a full 365 days to test-drive the program. If, within that time, for any reason or for no reason at all, you want your money back, then just let me know and I’ll refund your full payment.
I’m making this crazy offer, because I don’t want you to risk your time and money with me. My most successful clients, who get the best results are FAST action-takers and I really want you and I to succeed together!
So grab your umbrella and put on your raincoat, because you’re about to experience a Category Five storm surge of free publicity!
Are you ready?
YES, Elena! I’m ready for the deluge of exposure and attention my business is going to get when I learn and implement your Publicity S-T-O-R-M formula!
I want to become a recognized authority in my field, to be able to charge the fees I deserve, and to attract my Ideal Customers who are raring to work with me before they even contact me.
I understand that if I attend each of the teleclasses and do all the assigned homework and yet remain unable to create MEDIA-SEXY stories about myself, my business, and my product/service, then you’ll give me MY MONEY BACK plus a $50 donation to Kiva.org.
Or, if within 365 days, I decide for any reason–or no reason at all–that I’m unhappy with the course and want my money back, then you’ll give me a 100% refund.
I couldn’t possibly lose!
I Now Have A Secret Weapon!
Elena, I am writing to THANK YOU so much for everything. Publicity STORM is absolutely fantastic.
You are not only teaching us the “what” and the “why” about PR but also the “how” which is crucial and it’s so often missing in online courses.
I thought I knew quite a bit about PR (I’m no newbie) but you have really overdelivered and honestly blown my socks off. I love the confidence I am feeling now, knowing all these insider secrets I’ll admit I knew nothing about before.
I feel like I have a secret weapon now to put me ahead of my competitors. My only concern is they’ll take your course too – LOL!
Sincerely,
Suzanne Doyle-Ingram
Author, The 6 P’s of Profitability
www.6psofprofitability.com
www.suzannedoyleingram.com
Now I See What’s MEDIA-WORTHY In My Business!
In addition to being one of the world’s most coveted PR experts, Elena is an empowering educator at her core.
She breaks down publicity strategies down in such a way that even “newbies” can see how they can put publicity to work for them, getting the media to WANT to feature them, and feel encouraged that this can be a huge part of their marketing strategy.
While taking her class, I started to see with “new eyes” and a new awareness of what is media-worthy in my business.
Maruxa “Muh-Roo-Shuh” 
Murphy
www.Momprenaire.com
Not Just PR and Marketing Wisdom, But TRUE Wisdom
Just wanted to drop you a line, Elena, to thank you for the Publicity STORM class, your patience with us PR noobs and your passion for both the work itself and teaching it.
I must say I am kind of sad to have it end… It has been a true pleasure working with you, Elena.
You not only possess PR and Marketing wisdom, but TRUE wisdom and a compassionate nature. Thank you : )
Gwen Duda
www.healinghuesart.com (in progress)
* The results described on this page are not typical. Your own results will depend on your product, your target market, your message, and your efforts.
PS: If you’re having a hard time making up your mind, remember: you have an entire year to decide whether it’s a good investment for your business or not. With my guarantees, you can give Publicity S-T-O-R-M a good, honest try without risking your money.
PPS: Still over the fence? Read how my clients are experiencing their own publicity storms:
Got In Front of Major News Publications
Elena is a shining star! She helped me get in front of many major news publications, and more opportunities continue to come in each week.*
When I’m able to find someone that provides amazing service, and continues to support me and my company needs… I recommend that person to everyone. Elena is someone I can truly recommend to anyone looking for PR help as she is an extremely experienced professional that knows how to get results… period.
Lewis Howes
Author, LinkedIn Expert, and Founder of the Sports Executive Association
www.LewisHowes.com
Elena Gets My Vision
Joseph Ranseth
Chief Adventurer, www.SocialMediaAdventure.com
Landed Multiple Interviews in 10 Business Days!
After just one PR consultation with Elena, we landed multiple interviews and had our first story placed in the media in just 10 business days!*
The story gave us immediate expert status and revitalized our PR. I would recommend PR not just for entrepreneurs starting out, but also for any business that hasn’t fully utilized the power of PR.
Edwin Yeh
CEO, St. John’s Capital Group
www.stjohncapital.com
PR Made Simple and Affordable
Through her book, teleseminars and guest posts, Elena has shared with mom entrepreneurs her thorough knowledge of the PR industry.
She has taught my readers the simple, affordable way to do their own PR and get valuable media coverage for their business. She is an absolute pleasure to work with and I highly recommend her training to any mom entrepreneur who wants to learn more about PR.
Heather Allard
Author, The Mogul Mom Blog
www.TheMogulMom.com
