Today we have a guest post by Mickie Kennedy of eReleases.com. Mickie writes about the difference between a traditional press release and an SEO press release, so read on!
While a regular press release can net results for your business for a short burst of time, an SEO press release has the potential to unleash the power of the Internet to your advantage. If you want to get your company’s website to the first page of search engines like Google, an SEO press release is just one tool in your arsenal.
So is there a big difference between traditional and SEO press releases? Sure, the aims are different, but other than that, aren’t they identical? Let’s take a look.
First off, one of the main differences between a regular press release and an SEO press release is the use of keywords. The way an SEO press release works is through search engines like Google picking up on keywords in your article. The more times your website is associated with those keywords, the more likely an Internet user will stumble upon it while searching.
So, right off the bat we have a new consideration when writing an SEO press release. We want to make sure the keyword usage is full enough to catch Google’s eyeballs but not crazy enough where the press release is ruined. There is too much of a good thing, and “stuffing” the press release with keywords reads poorly to both end users and search engines.
Try to keep the keyword density to around 3% (or less) for maximum effect. Also, try to figure out which keywords will be the most effective. Sometimes popular keywords are too competitive to tackle head on. It may behoove you to pack your press release full of niche keywords before you tackle the big boys. While your site may not rank on the first page for the keyword “shoes,” you might be able to sew up “red sequin shoes,” as it’s less likely for that “long-tail” keyword to be competitive.
Another big difference between the two kinds of press releases is Internet interactivity. When writing a press release, there’s a lot to take into consideration. Namely, you want to keep in mind who you’re writing for and where it will be published. Often, this includes places that aren’t on the Internet. As a result, you can’t exactly place links, pictures, and videos on your press release, as that wouldn’t translate to the web.
However, an SEO press release is made for the Internet. Due to this, you can do whatever you want with it – add links, embed videos, insert charts — anything you would do on a normal website. SEO press releases can often be much more dynamic because of this, and as a result, more effective.
One way to use this interactivity to its fullest is to include links to other writers’ blog posts. This way, you practically double the use of the SEO press release. After its initial use in garnering SEO hits through keywords, it continues on when the blog writers see you’ve linked to them and return the favor. Again, a press release only serves one purpose, while an SEO press release can serve many.
How can you utilize both a press and SEO press release to bring business to your company?
Mickie Kennedy is the founder of eReleases, the home of affordable, next generation press release distribution. Mickie also publishes PR Fuel, a PR-centric blog that showcases advice and articles on all things social media, PR publicity, and online marketing.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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