Whether you’re a PR professional or an entrepreneur who does their own PR, it’s hard to keep up to speed with the public relations industry.
These 12 Slideshare presentations will help you brush up your skills and keep abreast of the latest PR tools and tactics, as well as evergreen PR techniques:
Press Release Writing
PR has changed a lot in recent years, but the art and science of writing an effective press release is still an essential skill.
Press Release Format Instructions & Easy To Use Template
This template makes it easy-peasy to write a press release, even for beginners.
Press Release Writing: 10 Powerful Press Release Headline Ideas
Do you have something worthy of media attention? Don’t overlook these 10 newsworthy stories.
Submit An SEO Press Release How To Guide
Make sure to submit an SEO press release to enhance your company’s SEO and take advantage of online traffic and exposure.
While your competitors are focusing on social media, go ahead and pull a fast one by getting covered by traditional media.
How to Pitch the Media in 30 Seconds
Do you send a press release or a media advisory? This slide deck gives you the answers.
Media Hacking: How to Get Publicity for Your Startup
This guide goes beyond traditional media to other influencers.
50 Proven PR Tactics to Generate Media Coverage for Your Business
Ready to get viral? This presentation is full of ideas you can try.
Giving Media Interviews
Your media outreach efforts have paid off, and now you’ve got to give an interview. Don’t worry, these Slideshares will help you be an effective and memorable spokesperson for your company.
Developing Your Spokesperson Skills
This comprehensive guide will get you ready for your media interview.
Penn Strategies TV Interview Training
Here are some tips specific to television:
Visuals dominate the communication, marketing, and public relations landscape today. Learn how to leverage images to drive your point home.
From Infographics to Instagram: 10 Ways to Increase Visuals on Social
Here’s a great introduction to the power of visuals, including 10 ways to use them in your publicity efforts.
PreZENtations Tidbits: Choosing Images
Before you spend a single cent on a stock photo, learn how to choose effective images that will help, not hurt, your brand.
Working with Influencers
Bloggers, YouTubers, podcasters, Insta-stars… they now wield influence over your audience. Learn how to best work with them to form mutually beneficial and lasting relationships.
How Not to Suck at Working with Bloggers
Approach bloggers and other influencers the right way, or you risk damaging your company’s reputation.
40 Top PR Pros Share Their Secrets For Effective Influencer Marketing
Here are influencer marketing tips straight from PR pros (including yours truly).
There’s always something new to learn in the world of PR. That’s what makes it so exciting. What will you learn today?
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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