As I listened to presentations in social media marketing events and read emails and comments from you, my readers, the pain was clear:
Social media marketing takes too much time!
So when I was at Social Media Marketing World, I cornered Ian Cleary, founder of RazorSocial.com and expert in social media tools and technology.
What tools does Ian himself use every day — both free and paid — to save time while getting results in social media? Watch this video to find out:
No time to watch? Here’s a rough transcript:
Elena: What’s the best free tool you recommend?
Ian: One of the best tools I use is Hootsuite. Hootsuite has a free and paid version, I use the free version. One of the reasons I use it is because I can filter tweets into different columns to make it much easier for me to manage. Also when I’m sending information, I can send a tweet, I can send a LinkedIn status update, and a Facebook update to my business page — all from the same tool. And I’m still not spending any money. This means I can get my content onto multiple platforms very quickly. Hootsuite is one of my favorites.
Elena: And do you have paid tools you guys love ?
Ian: There’s a couple of paid tools we use. One of them is called Nimble. Nimble is a social relationship manager. What happens is, as you build up a lot of followers on Twitter and LinkedIn, it’s very hard to keep track of the conversations you’re having with them. What Nimble does is, it allows you to bring all the conversations within Nimble so you can start tracking them. I find a hundred people who are really influential and I track them within Nimble. I could track all the conversations they’re having, or I’m having with them through LinkedIn, Facebook, or any of these social media platforms all within one tool. That’s very useful, too.
Elena: Do you have a tool that you just can’t live without, that you use daily?
Ian: Actually Hootsuite I use daily. I couldn’t live without Hootsuite. Sounds very sad but, yeah, I couldn’t live without Hootsuite. I also use another app called Buffer App.
When you’re on social media you need to start delivering good content to your audience. I’ve seen your Twitter profile, and I know that you deliver a lot of good content to your audience.
Buffer app is a tool. When I find good content, I might sit down and read a lot of articles all at one time. There is no point in me sending that out all at the same time. My audience might not even be there at that time, so I click a little button in my browser for Buffer, and Buffer takes that piece of content, and puts it into the queue. The queue is is pre-determined by yourself. So you set out a schedule, and then if you have 10 articles, then the content is delivered according to that schedule. So you might have something going out at 10 this morning, 12 o’clock, 2 o’clock, 4 o’clock. All I do is click on that button. It’s great for sending out content like that.
Elena: How is that different from Hootsuite? With Hootsuite you could schedule as well right? Or is it a curating and scheduling tool?
Ian: Well, Buffer is automatic scheduling. Within Hootsuite, you can go in and you’d set the time and date, whereas in Buffer app, you just click the Buffer button and it automatically goes into the queue. It sends out based on the times you configured already.
Which of these tools are you already using? Which ones are you going to try?
I’m already using — and loving — Hootsuite. I’ll have to look into Buffer App. It sounds like something that would really come in handy.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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