How do I get more followers?
How do I get more people to like me?
What can I do to get more eyes watching my videos?
While there isn’t really a magic formula to getting “liked” online, it’s important to never forget that just because more business is being done virtually doesn’t mean that the old rules of marketing and selling no longer apply.
I look at my newsfeeds and see too many people who just push out information robotically, expecting this to be enough to get them liked. Now more than ever, you should never underestimate the power of human touch in engaging people.
Think about it this way:
Two fruit stand sellers are trying to sell their products to a person strolling by. One seller just shouts out what kind of fruit they have and how much it costs. The other seller asks the person how their day has been, what kind of fruit they like and takes the time to genuinely answer the customer’s questions.
Who do you think that customer is going to buy from at the end of the day?
When you do your best to show that you care about what your followers are interested in, listen to your fans’ problems and make a genuine effort to try and solve them, you end up standing out way more.
If you need a place to start to get into the engagement swing of things, one of my 8 R’s for Twitter Newbies is to Relate:
If someone does something nice for you, thank them.
If someone asks a question and you can help, answer them.
If someone shares something that solved your problem, acknowledge them.
If you can connect people who need to meet, introduce them.
It really is as simple as that!
Photo Credit: Kitsap Sun
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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