“If I were down to my last dollar, I’d spend it on PR” – Bill Gates, Founder of Microsoft
“A good PR story is infinitely more effective than a front page ad” – Richard Branson, founder and chairman of Virgin Group (more than 400 companies)
Welcome to PR in Your Pajamas, my blog for entrepreneurs, small business owners and those curious to learn more about do-it-yourself PR. I’ve put together a list of posts below that can help demystify the world of PR- whether you’re new to it or you’ve been around the block and need a refresher. And if you start to feel overwhelmed, I’ve got a few posts that can get you back to being centered and focused.
I know you’ve got some great things to add to each post, so do share the love on social networks and leave a comment too!
What is PR?
A Little Preparation Goes a Long Way
Build your PR Toolkit
Writing a Media Pitch
Cool and Information-Packed Interviews