“If I were down to my last dollar, I’d spend it on PR” – Bill Gates, Founder of Microsoft
One of the most successful entrepreneurs in the world wouldn’t spend his last dollar on advertising or other forms of marketing. No way. Bill Gates would spend his very last dollar getting PR.
Welcome to PR in Your Pajamas, my blog for entrepreneurs, small business owners and those curious to learn more about do-it-yourself PR. I’ve put together a list of posts below that can help demystify the world of PR- whether you’re new to it or you’ve been around the block and need a refresher. And if you start to feel overwhelmed, I’ve got a few posts that can get you back to being centered and focused.
I know you’ve got some great things to add to each post, so do share the love and leave a comment for all of us to learn from. Oh, and if you like what you read, be sure to subscribe to my e-mail updates for more tips, tricks and inspiration >>>
What is PR?
A Little Preparation Goes a Long Way
Build your PR Toolkit
Writing a Media Pitch
Cool and Information-Packed Interviews