“If I were down to my last dollar, I’d spend it on PR” – Bill Gates, Founder of Microsoft
One of the most successful entrepreneurs in the world wouldn’t spend his last dollar on advertising or other forms of marketing. No way. Bill Gates would spend his very last dollar getting PR.
Welcome to PR in Your Pajamas, my blog for entrepreneurs, small business owners and those curious to learn more about do-it-yourself PR. I’ve put together a list of posts below that can help demystify the world of PR- whether you’re new to it or you’ve been around the block and need a refresher. And if you start to feel overwhelmed, I’ve got a few posts that can get you back to being centered and focused.
I know you’ve got some great things to add to each post, so do share the love and leave a comment for all of us to learn from. Oh, and if you like what you read, be sure to subscribe to my e-mail updates for more tips, tricks and inspiration >>>
What is PR?
What is PR? A Simple Definition of PR
50 Things Getting Publicity Can Do For You
What is the Difference Between PR and Advertising
A Little Preparation Goes a Long Way
The 3 Mindsets for Successful D-I-Y PR
60+ Free Press Release Distribution Sites
Build your PR Toolkit
How To Build Your Own Media List
How To Use Editorial Calendars
How to Get Testimonials for Your Business
Writing a Media Pitch
How to Write a 3 Paragraph Media Pitch
4 Types of Headlines That Will Get Media Attention
10 Questions To Help You Write a Media Pitch
Media Relations
5 Things You Should Know About the Media
How to Prepare for a Media Interview
What to Do When you Piss People Off (aka Getting Bad Press)
Social Media
7 Questions to a Social Media PR Strategy
Twitter Chats: Another Social Media PR Opportunity
20 Men Entrepreneurs to Follow on Twitter
Cool and Information-Packed Interviews
Interview with Pam Slim and Getting PR for Authors
Entrepreneur.com’s Lisa Druxman on Getting PR
How to Get PR on The Rise To The Top TV Show
Keeping Centered and Focused
Time Blocking to Prevent Entrepreneur Overwhelm
5 Key Lessons from a Serial Entrepreneur
Dealing with My Shiny Object Syndrome
And more 
