I am blogging on behalf of The Art of Marketing conference and received compensation for my time for sharing my views in this post, but the views expressed here are solely mine. For more information on the conference, visit www.theartof.com
In 2006 when my husband and I launched a quirky company and sold socks online, Twitter had just launched and Facebook was only two years old. It had nowhere near the billion or so users it has now. We only had PR in our toolbox, getting coverage online and in print publications, TV, and radio in order to build our brand and generate awareness.
We were so successful that we received an offer to buy our company just nine months after launching. We had a distinct advantage in that I knew how to reach influencers – the journalists whose readers would eventually become our buyers.
Seven years later, everyone can have the same access to influencers. Read More→