Given all the activities you’re already doing to get more exposure for your business, should you add blogging to your PR toolbox?
I think so.
Blogging has many benefits. For example, websites with blogs tend to get higher traffic than those without. Blogging showcases the author’s expertise and therefore establishes him or her as an authority in their field. Blogs are also highly shareable. A well-written blog post that readers pass along through tweets, likes, and +1s is an easy way to get your content in front of new audiences.
A lot of companies want PR for the following reasons: increased awareness and higher credibility.
Blogging will help you achieve both. Read More→