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Archive for business coaching

Letting Go of Perfect

By admin · Comments (10)
Tuesday, October 4th, 2011
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Time Spent on Trying to Be Perfect is Time WastedI have a confession to make:

I am a die-hard perfectionist.

Whew! Glad to get that off my chest ;-)

I think many entrepreneurs share this feeling of needing everything to be “just so” before we can send something off to a client or move on to the next project. I’ve talked before about how perfectionism affects your work-life balance, but it can also hold you back in your life and business if left to grow wild.

  • Are you waiting for your business to be in that “right place” before you start going for the clients you want to work with?
  • Are you waiting to get that “right project” before finally charging what you’re worth?
  • Are you waiting for your work-life balance to be “just right” before you finally take that vacation?

Pam Slim once said that, “The enemy of a new entrepreneur is endless planning and perfection.” And it’s true! If you keep waiting and trying to get to this imaginary place of perfection, you may blind yourself to the opportunities that are presented to you right now. As much as we want to plan and time everything right, life rarely follows a straight and narrow path. Read More→

Comments (10)
Categories : Business Coaching
Tags : business coaching, Dealing with perfectionism, elena verlee, getting ahead in business, Letting go of Perfect, perfectionism

10 Ways to Leverage a Company Win

By admin · Comments (0)
Tuesday, September 6th, 2011
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Cutting news outI talked previously about the different ways you can repurpose your media coverage, but what about your company “wins”? Think about the last time something great happened to your company – like signing a big client. How did you leverage this win to boost your PR efforts? If all you did was write a press release and pitch it to the media, then you’re not taking full advantage of the different ways this one win can be used over and over again in your PR and marketing.

For example, let’s say Apple has just contracted you to provide them with a service for one month. There are ten ways you can leverage this win to get more publicity over time: Read More→

Comments (0)
Categories : What Is PR and How Do You Get It
Tags : benefits of a press releases, blog posts, business coaching, case study, elena verlee, leveraging a customer win, pr coaching, PR tips, Press Releases, repurpose content

Getting Over Overwhelm: Relief from the Wonder Woman Syndrome

By admin · Comments (13)
Thursday, September 1st, 2011
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Wonder Woman cartoonToday’s guest post is by Monique Wells – enjoy!

Not so long ago, I took on the responsibility for the PR and marketing for my husband’s book, Paris Insights – An Anthology.  Though I willingly stepped up to the challenge and followed Elena’s teachings and sage advice, I rapidly found myself in a state of overwhelm.

Why?

Because I was also running two home businesses and a small non-profit organization, and did not realize that I had just volunteered for a responsibility that would break the proverbial camel’s back. I imagined myself to be Wonder Woman – the invincible female force that was going to do everything for everyone and get it all right the first time!

I learned the hard way that it doesn’t matter how well you do things or how passionate you are about them if you have too many things to do.  I developed a stress-related illness and came dangerously close to burnout before I was forced to admit that I had to change my work habits and more importantly, my view of myself. Read More→

Comments (13)
Categories : Time management
Tags : business coaching, com, elena verlee, Getting over overwhelm, Monique Y. Wells, Paris Insights- An Anthology, Paris Muse of Time Management, Time management advice, time management coach, Understandingtimemanagement

The Entrepreneur Time Out

By admin · Comments (5)
Thursday, August 25th, 2011
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timeoutIt’s been a very busy summer for me. My PR company signed a bunch of new clients, ran several big campaigns and completely redesigned our website. Also, my 2 little kiddos have summer off from school so, in addition to running my company, it’s been a whirlwind of summer camps, soccer games and playdates.

Needless to say, I’ve been stressed out more than a few times since summer began.

I think one of the traits that all entrepreneurs share is the desire to accomplish as much as possible in one day. I know that I try to do as much as I can to make my family and my clients happy, but there does come a point where you need to step back before you burnout. I call this the “Entrepreneur Time Out.” Read More→

Comments (5)
Categories : Business Coaching
Tags : business coach, business coaching, coaching tips, elena verlee, entrepreneur stress management, stress management, stress relief tips, vancouver coach

Get Off The Island of Someday

By Elena · Comments (2)
Friday, February 12th, 2010
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empty chairs and umbrellas on the beach

There is a crowded little island that everyone in the world has been to several times, including you and me – and it’s called “Someday”.

It’s so appealing that many people who go there never return.

“Someday I’ll have the family, house, luxury car and 2 dogs and then I’ll be happy. Someday this current misery will end, the venture capitalists will understand my genius and I’ll figure out what I really want, and then I’ll be happy. Someday I’ll retire financially independent – just wait and see – I’ll be really happy then.”

The problem with living on this island is Read More→

Comments (2)
Categories : Business Coaching
Tags : Business Coaching, business coaching, fulfillment, goals, life coaching

How to Set Unrealistic Goals

By Elena · Comments (5)
Thursday, January 14th, 2010
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In a recent post, I wrote about How to Create a Personal Vision. In order to make your vision a reality, you’ll need to tie it into specific goals. Otherwise your vision will remain a daydream.

Other benefits of goal setting include:

* Using your mind and talents fully
* Making better decisions
* Being more organized and effective
* Having greater confidence and self-worth
* Being more enthusiastic and motivated
* Accomplishing uncommon or “unrealistic” projects

Setting unrealistic goalsI’m particularly intrigued by this last point about Unrealistic projects because one of the most popular systems out there about setting goals proposes they should be S.M.A.R.T. – Specific, Measurable, Attainable, Realistic and Timely.

I’d like to propose a version called S.M.U.R.T – Specific, Measurable, Unrealistic, Resonant and Timely. Here’s what it would include:

Read More→

Comments (5)
Categories : Business Coaching
Tags : business coaching, goal setting, life coaching, smart goals, unrealistic goals

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Elena Verlee
Elena Verlee
The Passionate Publicist