Having worked in three continents and coming from an entrepreneurial family, I’ve had the privilege of being directly involved in, or being on the periphery of, several businesses ranging from cars, clothing, technology and professional services.
I’ve learned many business lessons that otherwise would take years of experience to acquire. I’ve talked about some of those lessons here and here, but in this post, I’d like to talk specifically about going global.
As some of our companies established themselves locally, it was only natural that we look for expansion elsewhere. Entering new markets in strategic geographic locations can offer your small business attractive growth opportunities that will help fulfill your long-term vision.
While that may sound exciting, it’s also easy to forget that it can be very challenging to work in countries other than your own, and navigate through cultures you aren’t familiar with. Below are a few pitfalls you’d want to avoid when ramping up your small business for global success.