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How to Create Your Personal Vision

By Elena · Comments (25)
Tuesday, January 5th, 2010
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2010 visionNote: A longer version of this article appears in Working Mom Magazine

In the last four years, I’ve been in a constant state of re-invention.

One year we sold our house in the city and moved to our dream house on an island – population 3500. The next year my husband and I started a quirky Internet business, which got so much attention we got bought out in less than a year. Then we had our second child and we moved countries.  And then I started this website, PR in Your Pajamas. Who knows what’s next?

Some decisions may seem drastic but were consciously planned, and some decisions were more spontaneous but still purposefully aligned with my values.  Every year began with a personal vision, which have led to numerous incredible and often unforeseen experiences.

So it seemed fitting as I write this at the beginning of 2010 to help YOU explore and define your personal vision for the coming year.

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Comments (25)
Categories : Business Coaching
Tags : Business Coaching, coach, How To..., personal vision

Interview with Pam Slim and Getting PR for Authors

By admin · Comments (1)
Monday, August 31st, 2009
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Escape from Cubicle nationI first met Pamela Slim online when she covered our “monthly socks by mail” company in her Top 10 Christmas gifts back in 2006.  We’ve since sold the company and I’ve continued to follow her fantastic blog, Escape From Cubicle Nation, which helps people in corporate jobs trying to make the leap to becoming an entrepreneur.

Pam’s site is one of the top career and marketing blogs on the web, and she has now published a book of the same name.  I also love that Pam is certified as a master coach with “the best-known life coach in America,” Oprah Magazine columnist Martha Beck!

Having been covered by the New York Times, CNN, Business Week and Wall Street Journal just to name a few big hitters, I asked Pam how she started out getting PR.

“I helped behind the scenes and provided sources for stories even where I wasn’t quoted,” says Pam.  “Journalists need us as much as we need them, they’re constantly looking for good angles for stories and they need sources.  I pamslim3-270x300make it a priority when a journalist contacts me to get back to them because I know they are working on a short deadline.”  The lesson here? Work in partnership and collaboration with a journalist way before you need them!

Pam has a great press page for you to look at. She makes it easy for reporters to contact her and write about her by offering clear and organized information, a compelling bio and a list of story angles and interview questions for a reporter to ask her.

Listen to my interview with Pam Slim and how getting PR has helped her as a blogger, author and coach:

Podcast: Play in new window | Download

Comments (1)
Categories : What Is PR and How Do You Get It
Tags : author, coach, elena verlee, escape from cubicle nation, getting pr, pam slim

Want to know how to “pitch” your story and the 5 Keys to getting more PR? Get my free e-course below!

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Elena Verlee
Elena Verlee
The Passionate Publicist