Even though the public relations industry is changing fast, some things never change.
That includes the need to write a clear, compelling, and relevant press release.
Unfortunately, while press releases are straightforward, factual and objective, they aren’t always easy to write. In fact, if you’re used to writing other pieces — advertisements and fiction for instance — you’ll be at a disadvantage when writing press releases.
Below are some of the most common mistakes I’ve seen on press releases.