The Online Marketing Summit 2013 was recently concluded in San Diego, CA. In this and future posts, we’ll be sharing with you some of the most important takeaways from the presentations and workshops there.
Daryl Colwell, Vice President at MediaWhiz, gave an excellent overview of content marketing in his presentation, “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility.”
Colwell has been marketing online for 12 years and using content marketing extensively as part of clients’ integrated marketing campaigns. Entrepreneurs and beginners in content marketing have a lot to learn from Colwell.