As if you didn’t have enough to do already as an entrepreneur, now every content marketing expert is saying you also need to become a… publisher!
“Embrace that you’re a publisher,” is the admonition of C.C. Chapman, co-author of Content Rules, in his presentation at Content Marketing World. In fact, the rest of this post is inspired by, and loosely based on, that presentation.
What does it mean exactly to be a publisher? Read More→