Most people treat content marketing as just another tactic to promote your business. However, some believe content marketing is much more than that.
That’s the point of view of Marcus Sheridan, The Sales Lion and Owner of River Pools & Spas, in his Content Marketing World presentation entitled “Distilling the Magic and the Mystery that is Content Marketing Success.”
Sheridan used content marketing to save his swimming pool business, which was on the brink of bankruptcy. Sheridan’s content marketing was so successful, he is now also a consultant, advising other businesses how to do content marketing effectively.
Sheridan’s main point can be summed up like this: Read More→