Many small business owners and solopreneurs have one-person marketing and PR departments. A common complaint I hear is the lack of time to do PR. What a shame! PR, done right, has far-reaching benefits. This is why I’ve invited Monique Wells, a time management expert and coach, to write a guest post for us today. Monique tells us how we can MAKE time for PR.
So you’re a small business owner who wants to begin a do-it-yourself public relations campaign! You’ve got Elena’s arsenal of PR weapons at your disposal, and you are ready to get started.
Or are you? What about the errands that need to be run? The invoices that need to be sent? The phone and e-mail messages that need to be answered?
Don’t worry! There is a way of dealing with these mundane, repetitive tasks so that you will have time to devote to your public relations project.
I recently interviewed Brian Tracy, a time management and productivity expert whose principles and practices I admire. We talked at length about the concept of delegation for the entrepreneur or solopreneur, and what value it can add to your business.