With the rise of social media, many “experts” have predicted the demise of traditional media, whether for information dissemination, advertising, marketing or PR.
In fact, one of our readers recently commented, “I am not so sure I need access to a traditional reporter anymore!”
While I encourage my clients and students to include social media in their PR strategy, I would not advise anybody to drop traditional media.
It may seem that traditional media is losing its usefulness. Many newspapers and magazines have folded up. More and more people are turning to social networks first to get the news. And popular bloggers are reaching incredible numbers of people.
All this is true.
However, we still need traditional media for PR. Here are five reasons why:
And more 
