Another year has rolled in, and I hope one of your business goals is to get more PR for your business.
PR doesn’t have to cost you thousands of dollars or hundreds of hours to achieve. In fact, with a few well-ingrained, PR-attracting habits, you can easily become a virtual PR magnet.
Below are five resolutions that will help you get more PR in 2011:
With an 8 year old and a 3 year old, all I hear around Christmas time is their wishlist for what Santa is going to give them. So I thought I would join in the fun and create my own Christmas wish list for my business (and me). I hope Santa is listening.
Many of us have a belief so powerful, it appears to be an unquestionable fact of life.
Some common examples are:
Beliefs are assumptions we hold about how things should be, how people should behave and how the world works. It is a feeling of certainty we have about something. Often, we even blend together two facts into one disempowering belief.
The belief appears to be a fact of life and it’s not.
Picture this. Two colleagues at work are given a challenging project. One holds the belief “I can learn what I want to learn.” The other holds the beliefs “I am not good enough. I am a fraud.”
Who do you think will do better?
The learner will approach the project with excitement. She will be confident, assured and eager to begin. She is not afraid of asking questions, does not feel threatened by getting others involved or exploring ideas.
The one who believes he isn’t good enough will act as if he isn’t good enough. Since that belief is firmly rooted in his subconscious, he will tackle the project more apprehensively, perhaps procrastinate or be unwilling to ask for help in case he gets “found out.” He will more likely interpret events in ways that are consistent with his belief of not being good enough. “There I go again, I knew I couldn’t do it. That’s just who I am.” As time goes by, he’ll continue to find ways of proving this to himself.
“Believing in yourself” is not just an everyday mantra. Who we believe ourselves to be significantly affects how we live our entire lives.
I was planning a trip to L.A. to see some girlfriends. We were flying in from different parts of the world and it was supposed to be a few days of fun, rest and relaxation. No one was bringing their kids.
But it was eating me up. How could I be near Disneyland and not take my three year old? Even though I chose a flexible career that allows me to spend lots of time with my son, the working mother in me felt guilty!
Yet in weighing the pros and cons, I knew he wouldn’t really enjoy Disneyland to the fullest at his young age (that big black mouse would probably scare him to death) and missing nap times to make the most of those expensive tickets would guarantee a cranky child and cranky mom!
After talking to my friends and family, I was assured my son wouldn’t remember Disneyland at his age and that it was a good thing for me to enjoy a get away with my girlfriends. At last I felt satisfied with my decision and I booked my solo ticket.
I’m 42 today and I wanted to share with you one of the biggest lessons I’ve learned.
Sometimes I can’t believe it. I still remember when I thought 30 was… old. But here I am and since my father died suddenly at 50, I’ve been determined to live my life to the fullest for a while now.
So…
I’m turning 42 years old tomorrow… and YOU’RE getting the treats.
Until tomorrow, midnight Eastern time, you get 42% off any of the PR in Your Pajamas products and selected services. Use the coupon code BDAY2010 at check out to get your discount.
Click here to get your 42% discount on all my products
Click here to save 42% on an Email Pitch and Press Release and Customized Media Lists.
Don’t forget to use coupon code BDAY2010.
This is my way of saying “Thank You!” for being part of my world. You have helped me become who I am today.
I hope I can enrich your life as well.
“When you change the way you look at things, the things you look at…change.”
-Wayne Dyer
I once had a client who was looking to change careers. She wanted to follow her passion and get a job in the environmental and sustainability sector, which was quite specialized and in a very competitive market.
After a few months of coaching and preparation, she started interviewing for a position and was very excited about a particular job where she had made the final cut – management was going to decide between her and another candidate.
Unfortunately, she didn’t get the job. She was very disappointed and started to question her professional competence.
Can she really transition to a new career?
A few months ago, I was speaking at an event for women entrepreneurs and the topic they wanted to learn most about was time management. Whether you work for a company or run your own, I think this is a topic that resonates with most of us because time is something we never seem to have enough of!
The Truth About Time
I was coaching a client recently who was nervous about going to a networking event. This client is in a powerful position with a media company, and has lived and worked all around the world rubbing shoulders with very influential people. The reason she was nervous? She felt that she comes across as a “babbling idiot”.
Having known her a while, I knew this was far from the truth. In fact, she is an energetic, intelligent woman who inspires people. When I shared this with her, and that her passion for life attracts people to her who want a little bit of that zest she has, she had the courage to acknowledge that this was the truth! She went to the event keeping in mind the manner in which people really see her…and was amazed at how many leads she got.
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 Elena
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The Passionate Publicist |
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