Email marketing is far from dead. If you’re not doing it at all, or if you’re doing it wrong, then you’re leaving money on the table. Today’s guest post shares some of the best practices to increase conversion from emails.
We need an email marketing strategy to appeal to consumers and make sales. The data-crunching always backs this belief. Sometimes, unfortunately, even after building their mailing lists, email marketers find that their email campaigns aren’t bringing in the sales they had hoped for. Don’t be like those who assume their audience doesn’t respond well to email marketing. That is just a cop-out. Admit that your newsletters could use some work, and try implementing some changes. You already know from this blog how to write engaging posts, so now it’s a good idea to start writing engaging emails. This advice will get you started down the path of better converting emails.