Yes, we all have them.
A professional crush is someone who is brilliant and you admire a lot (sometimes from afar). You want to follow in their footsteps. You’d love to pick their brains all day. You will do anything to work on a project with them.
For years now, one of my professional crushes has been Guy Kawasaki, Silicon Valley venture capitalist, Apple evangelist and marketing guru. I first met and wrote about Guy in 2007 when he was speaking about his book The Art of the Start – a start-up bootstrapper’s bible that I still refer my clients to.
Like real-life crushes, throughout the years, my path would cross with Guy’s – close, but not quite close enough:
- My friend Ria Sharon hosted a “virtual pajama party” as a fundraiser and I was on the same “virtual stage” as Guy and Lewis Howes.
- When I started my blog two years ago with just four posts and a Twitter following of maybe a hundred, Guy tweeted about me and one of his followers contacted me to work for his company. Talk about social media power.
- And more recently, Guy was interviewed by Maruxa Murphy and she mentioned to him that she first heard about him from me.
Like real-life crushes, I’m sure Guy still didn’t know me from the 365,000 followers he currently has on Twitter.
When I found out he was coming to Vancouver for an event, I thought about buying a ticket, but that wouldn’t differentiate me from the hundreds of people there. I wanted to stand out.
So I set out to enchant my professional crush from what I’ve learned from his books and speeches. Here’s what Guy says about Enchantment and how I, in turn, implemented it: