The internet was abuzz last week over the latest hashtag fail: Entenmann’s, an American baked goods company, committed a Twitter faux pas when it decided to use the right hashtag at the wrong time:

As #notguilty was a trending hashtag being used in direct relation to the Casey Anthony trial, Entenmann’s landed itself in a PR firestorm after this tweet. The company has since apologized and claimed the hashtag use was unintentional; however, many accused Entenmann’s of taking advantage of a serious situation to advertise its products. Only time will tell how badly this tweet will affect Entenmann’s. Read More→