I first met Pamela Slim online when she covered our “monthly socks by mail” company in her Top 10 Christmas gifts back in 2006.  We’ve since sold the company and I’ve continued to follow her fantastic blog, Escape From Cubicle Nation, which helps people in corporate jobs trying to make the leap to becoming an entrepreneur.

Pam’s site is one of the top career and marketing blogs on the web, and she has now published a book of the same name.  I also love that Pam is certified as a master coach with “the best-known life coach in America,” Oprah Magazine columnist Martha Beck!

Having been covered by the New York Times, CNN, Business Week and Wall Street Journal just to name a few big hitters, I asked Pam how she started out getting PR.

“I helped behind the scenes and provided sources for stories even where I wasn’t quoted,” says Pam.  “Journalists need us as much as we need them, they’re constantly looking for good angles for stories and they need sources.  I make it a priority when a journalist contacts me to get back to them because I know they are working on a short deadline.”  The lesson here? Work in partnership and collaboration with a journalist way before you need them!

Pam has a great press page for you to look at. She makes it easy for reporters to contact her and write about her by offering clear and organized information, a compelling bio and a list of story angles and interview questions for a reporter to ask her.

Listen to my interview with Pam Slim and how getting PR has helped her as a blogger, author and coach:

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