Write Ahead, one of my followers on Facebook, recently asked:
This is such a good question that I decided to make a blog post out of it.
As a matter of fact, Write Ahead, there are a number of ways you can find out what stories journalists and media currently or will be working on.
Below are four ways to get you started.
By now there is no doubting the power of Facebook. With over 800 million users and over 50% of those users logging onto Facebook on any given day, it is absolutely necessary for you to have a presence on this social network if you own a business. A Facebook Fan Page is, to simply put it, your business’ website in Facebook form.
There are tons of ways to customize your page to fit your needs (there is a Facebook App for nearly everything), contain all your business information, and target your ideal customer.
Of course, the real challenge will be in trying to get even just 1% of those 800 million possible customers to come across your Facebook page and “Like” you. Once they’ve liked you, you will have a better chance of gaining their interest in your business as your updates will regularly show up on their newsfeed, you’ll be able to message them when you launch new products, engage with them better, and so forth. Read More→
One of the services that my PR company, Cross Border Communications, offers is event PR and marketing for small-scale events such as seminars to large-scale functions like conferences. In doing these events and also attending ones in the world of Web 2.0, I’ve noticed an increasing trend towards incorporating social media into event marketing strategies.
Social media can play a powerful role in the planning, promotion and execution of your event. Here are some ways you can integrate social media into your marketing activities: Read More→
When it comes to social networking, the choices are almost limitless–but your time and energy are not.
Therefore, it helps to focus your social networking efforts on the platforms that will give you the most results.
For starters, look at the three most popular social networking sites: Twitter, Facebook and LinkedIn. In this post, I’ll give you an overview of each one and some guidelines to help you decide which platform to begin with or focus on.
I’m a social media newbie. I’m not an expert, I’m not a guru, I’m not a leading authority. I wouldn’t even say I’m a blogger.
Having been a publicist (and often getting sidetracked with my own entrepreneurial ventures) for more than 18 years, last year I launched PR in Your Pajamas with the goal of helping entrepreneurs get the kind of publicity in newspapers and magazines usually reserved for corporate clients who can afford hefty retainers.
In other words, helping small biz clients get publicity in what you would call “traditional” or “offline” media. Very quickly, I got immersed in social media, which I consider to be an extension of “online PR”. Read More→
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