The amazing thing with doing public relations is, you never know who’s out there listening, watching or reading about you.
This might be a scary thing, but most of the time, it’s a GOOD thing.
The more consistently you put yourself out there, the more unexpected praise, recognition and opportunities come your way.
The ripple effect of PR has only gotten more intense with social networking. Journalists as well as other content publishers and influence peddlers are online. They may be “on to you” without you being aware of it.
I experienced this myself recently when I was included in Forbes.com’s 20 Women for Entrepreneurs to Follow on Twitter.
I hadn’t been interacting with the writer on Twitter.