In past social media workshops I’ve taught, the most popular questions I get are usually along these lines:

How do I get more followers?

How do I get more people to like me?

What can I do to get more eyes watching my videos?

While there isn’t really a magic formula to getting “liked” online, it’s important to never forget that just because more business is being done virtually doesn’t mean that the old rules of marketing and selling no longer apply.

I look at my newsfeeds and see too many people who just push out information robotically, expecting this to be enough to get them liked. Now more than ever, you should never underestimate the power of human touch in engaging people.

Think about it this way: Read More→