Lady Gaga is a celebrity phenomenon. She rose to stardom on the wings of social media and has achieved so much in little time compared to her predecessors. Consider this:
- she has over 20 million Twitter followers
- almost 50 million people have liked her Facebook page
- she has won 5 Grammy Awards, among many other music awards
- in 2011, Forbes named her the #1 most powerful celebrity and #7 on its list of most powerful women
- she is estimated to have earned over US$90 million as of August 2011
If that’s not enough, the University of South Carolina has created a course, “Lady Gaga and the Sociology of Fame.”
Clearly, we can learn a thing or two from someone who has accomplished so much. What can Lady Gaga teach us about getting PR in a social media-driven world?
As I was going through some blogs and websites for entrepreneurs and small businesses, the ones that had the most impact used testimonials on their site. Why? It gives me, who may be a new reader on their site, proof of how good their service or product is. It shows readers how much other people have tried and tested their product/service and how satisfied they were. So, to get a testimonial that will boost your business, here are some quick tips.
For my coaching community, listen to my interview with Emmy award winning TV reporter and news anchor Mark Joyella as he talks about his beat as the first Community Supported Journalist covering the field of professional coaching worldwide. At the 
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