I was recently contacted by Janet Esposito, author of the new book Getting Over Stage Fright who said:

“I wanted to share with you the great news of my first article for my book. It is a full page spread with a huge image of my book and my photo, along with a long text. It appeared in the feature section of the Litchfield County Times. Thanks so much Elena, for helping to inspire me to go after local media as a first step. I will continue to contact other newspapers and will look forward to more exposure!”

I loved the title of her book as it is what many business owners go through in their own PR efforts – Stage Fright!

We’re often afraid to get started in doing our own PR because of fear of rejection, overwhelm with how to start in the first place and general apprehension of doing something new.

In the meantime, we keep looking over at the competition who IS getting media coverage and wondering when it will be our turn to shine in the spotlight. Read More→