When I first started my career in PR 18 years ago, I had graduated at the top of my class, was recruited by the largest PR firm in San Francisco and had my senior thesis published in an industry magazine.
But when the day came that I had to start contacting the media for the agency’s clients, I was shaking-in-my boots terrified.
Palms sweaty, heart beating so loud I couldn’t think, and memorizing scripts, facts and figures over and over again so I wouldn’t make a mistake.
I was representing really large clients and didn’t want to ruin their reputation, and I was going to talk to hardened, cynical reporters who get pitched hundreds of times a day by more seasoned pros than a recent graduate like me.
“They’re going to think I’m ignorant, stupid and wasting their time.”
“They’re going to eat me alive,” I thought.
If you’re an entrepreneur, mom or small business owner doing your own PR, that may be how you’re feeling. If you’re fearing doing your own PR because you might face a grumpy reporter or be rejected by a blogger, chances are, you are stuck and not trying to get any publicity at all.