Year after year, the same holidays come up that the media are obligated to cover.
New Year’s, Valentines, Mother’s Day, Back to School and Christmas are just a few examples we are all familiar with that reporters and bloggers are looking for stories.
By tying your story, service or product into these times, you may have a better chance of getting some coverage. Don’t forget about deadlines though, many magazines really are working on their Christmas issue in July!
And don’t limit yourself to the major holidays. As an example, besides Father’s Day, coming up in June are observances such as:
- National Safety Month
- National Rose Month
- National Dairy Month
- National Business Etiquette Week (June 7 – 13)
- Men’s Health Week (June 14 – 20)
If you can write an email, you can write a media pitch and get publicity for your small business.
As I was going through some blogs and websites for entrepreneurs and small businesses, the ones that had the most impact used testimonials on their site. Why? It gives me, who may be a new reader on their site, proof of how good their service or product is. It shows readers how much other people have tried and tested their product/service and how satisfied they were. So, to get a testimonial that will boost your business, here are some quick tips.
Lisa Druxman is the Mompreneur columnist for 
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