But to get started and get yourself out there, these high-powered tools may be overkill or too expensive. Below I’ve compiled a list of inexpensive and free tools that will help small businesses with their PR needs.
It’s separated into four sections:
- How to find the right reporter to send your news to
- How to find the reporter’s requests for articles/interviews
- How to approach the reporter
- How to keep track of your brand
How to Find the Right Reporter
Price: Free for a list of 3 reporters or $45/month
If you aren’t signed up for the monthly subscription, you get a list of the 3 most recent articles on your topic.
A big drawback is that you can’t access a reporter’s contact information unless you pay.