Here’s a treat for you: stats and tips for your holiday influencer marketing. Let us know what this inspires you to do! – Elena
Is your holiday marketing in full swing? Before all of you finalize your client campaigns and influencer programs, one type of influencer should be noted for the season. YouTubbers or vloggers, as many like to call them.
With recent research in hand, I’ve discovered that vloggers are driving a lot of the gift inspiration during the holiday season. Here are four stats you need to know before your client campaigns fully ramp up.
1. Reviews and ratings still matter. Last holiday season, 80% of shoppers watched product reviews and ratings. These are an important part of the decision-making process and can make or break a sale, whether it be online or in-store.
2. People relate to people. 68% of shoppers prefer product videos from “people like me”. The vloggers that succeed in this business aren’t afraid to be real, which is why their viewers listen up when they have advice to share. Read More→