As I listened to presentations in social media marketing events and read emails and comments from you, my readers, the pain was clear:
Social media marketing takes too much time!
So when I was at Social Media Marketing World, I cornered Ian Cleary, founder of RazorSocial.com and expert in social media tools and technology.
What tools does Ian himself use every day — both free and paid — to save time while getting results in social media? Watch this video to find out:
Today’s guest post is from Natalie Sisson, The Suitcase Entrepreneur and one of my senior associates at Cross Border Communications. She has spent years testing and investigating tools to help her run her business from anywhere in the world. Here, Natalie shares some of the best tools for managing and tracking your social media involvement.
How often do you actually get behind the scenes of all your social media activity to see if it’s really working? Do you know how to understand your influence, reach and engagement, or are too busy retweeting?
It’s all too easy to get caught up tweeting or posting status updates to Facebook, publishing blog posts and connecting on LinkedIn — without really knowing whether any of this is bringing you more business or exposure.
If you’re looking to build truly valuable relationships and turn them into potential joint ventures, future customers or clients then it’s essential to track and analyze what you do in social media.
Seems like too much work? Not if you use the right tools to streamline your efforts, manage multiple social media profiles and mine your activities for rich data and insight.
The good news is, many of these tools are free, help you to integrate your efforts, and save you time and money.
Let’s take a look at a few below.
These days, no matter how great your product, service, or business is, if people can’t find you on the web, it’s like you don’t exist. Social media has helped level the playing field for smaller businesses and you can now access low or no cost tools to market your business. However, you still have to take the time to cultivate relationships, and as we all know time = money.
If your company is just getting started with social media, one tool that helps you “be everywhere all at once” and save your precious time and energy is Hootsuite.
Here’s how Hootsuite can help:
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