Today, we have another guest post, this time from Emmy award winning journalist, Mark Joyella. Mark talks about how the changes in media mean more opportunities for us business owners to connect with journalists. He also gives us tips on how to approach journalists online. Enjoy!
Not that long ago, there were two general classifications of reporters; those who worked in print (newspapers and magazines), and those who worked in broadcast (TV and radio). Once a reporter picked a path, they largely stayed on it through the end of their career.
Today, the categories have blurred beyond recognition—you’re likely to meet a newspaper reporter carrying a video camera today, and a television reporter who just wants to talk over the phone for a story he’s writing for the TV station’s website.
In a sense, today’s reporters do it all—they tell stories on traditional newscasts like the 6:00 news, and increasingly, they pump out information in small bites all day long on Facebook and Twitter.