Choosing the right PR agency or consultant has been compared to choosing a spouse.
It’s a crucial decision. Your PR agency will be a close partner and one of the key ingredients to a successful marketing program.
However, asking the right questions during your selection process will help you make a better choice, and make sure you are comparing apples to apples.
Below is our list of the 7 most critical questions to ask your candidate PR agencies or professionals:
And more 
