Getting your business talked about in media — newspapers, magazines, radio, TV, and the Internet — is what PR is all about.
You rejoice every time you get media coverage. It’s an opportunity to reach more of your target market, as well as potential partners and investors.
However, there’s more to media coverage than just getting exposure.
It also adds to your perceived credibility and authority in your field. It gives social proof that you’re good at what you do, that your product delivers, that your business is legit.
Therefore, you should use any media coverage you get to maximize these benefits. Don’t just clip them and stick them into your media kit. Of course, you should be doing that — at the very least.
Below are 10 ways you can reuse and repurpose your media coverage: