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Archive for How To…

Your Money or Your Life

By Elena · Comments (3)
Thursday, May 27th, 2010
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Heart made of hundred dollar banknotes isolate...
Heart made of hundred dollar banknotes isolated from Crestock Stock Photography

We all know what to do when a robber asks us “your money or your life,” right?  But if you look at how you spend your life on a daily basis, what are you really choosing?

Especially in tough times like the recession we’ve had over the last couple of years, money is a hot topic.  This article won’t tell you how to save money, or how to invest your money.  Rather, I want to tackle some of the internal issues we all hold about money.

Over the years, I’ve worked with clients that have had money issues in one way or another.  Some examples include:

  1. Turning down money because it felt wrong – a client struggling to pay her bills already had a profitable business, but didn’t feel entitled to pay herself a small salary until the business “really takes off.”
  2. Read More→

Comments (3)
Categories : Business Coaching
Tags : How To..., lynne twist, money issues, soul of money, values

10 Questions To Help You Write a Media Pitch

By Elena · Comments (11)
Tuesday, January 26th, 2010
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made of mixed magazine letters

I have friends whose big dream is to sequester themselves and write a book. Although I like to write, it’s not something I dream of doing day in and day out. I don’t like sitting in front of a blank page, but I do know that once I get an idea and get started, things usually flow.

Most entrepreneurs I know are not writers. You started your business because your passion and natural gifts are in a particular space.

Most entrepreneurs I know didn’t realize how much marketing they would need to do in order to succeed. And that effective writing- from websites to sales materials, direct mail to blog posts-  will be a crucial part of you getting heard above the noise. Read More→

Comments (11)
Categories : What Is PR and How Do You Get It
Tags : diy pr, How To..., media pitch, questions, testimonials

How to Create Your Personal Vision

By Elena · Comments (25)
Tuesday, January 5th, 2010
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2010 visionNote: A longer version of this article appears in Working Mom Magazine

In the last four years, I’ve been in a constant state of re-invention.

One year we sold our house in the city and moved to our dream house on an island – population 3500. The next year my husband and I started a quirky Internet business, which got so much attention we got bought out in less than a year. Then we had our second child and we moved countries.  And then I started this website, PR in Your Pajamas. Who knows what’s next?

Some decisions may seem drastic but were consciously planned, and some decisions were more spontaneous but still purposefully aligned with my values.  Every year began with a personal vision, which have led to numerous incredible and often unforeseen experiences.

So it seemed fitting as I write this at the beginning of 2010 to help YOU explore and define your personal vision for the coming year.

Read More→

Comments (25)
Categories : Business Coaching
Tags : Business Coaching, coach, How To..., personal vision

How to Write a 3-Paragraph Media Pitch

By Elena · Comments (4)
Monday, December 14th, 2009
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writing a media pitchIf you can write an email, you can write a media pitch and get publicity for your small business.

When we talk about pitching the media, a pitch is simply a way to introduce a reporter or editor to you, your company, products or services.

It can be really easy, using the few sentences you already use everyday to describe your business, such as:

“We sell men’s socks by subscription, so it comes to your door like a magazine. You’ll never have to worry about the mundane task of shopping for socks again.”

Read More→

Comments (4)
Categories : What Is PR and How Do You Get It
Tags : getting pr, getting publicity, How To..., media pitch, publicity, small business

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Elena Verlee
Elena Verlee
The Passionate Publicist