Today kicks off a podcast series I’ll be starting where I interview reporters, editors, publishers on getting PR in their publication.  Listen to my interview with SavvyMom.ca co-founder and co-publisher Minnow Hamilton where we discuss how to get PR coverage in their newsletter, read by thousands and thousands of moms.

SavvyMom is a publication near and dear to my heart – when I co-founded an internet business three years ago, they were one of the first to give us PR coverage.  Their article was read by a reporter from a national magazine who then wrote a story about us – which attracted a buyer for the company.  You just never know what will happen when you do PR!