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Archive for Jay Giraud in media

How to Leverage Company Activities To Get PR

By Jackie · Comments (1)
Tuesday, April 5th, 2011
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One of our newest clients, Rapid Electric Vehicles (REV) delivers completely electric fleet vehicles that serve as the first-ever mobile storage system for the electricity grid, in addition to powering on-site equipment for fleet crews.
Rapid Electric Vehicles PR

They have a unique technology, blue-chip customers, a clearly articulated vision and an extremely quotable CEO. At first glance, it seems like they compete in a space that is crowded… until one digs deeper to find their truly compelling story.

The founder and CEO, Jay Giraud, travels and speaks extensively as a passionate advocate for clean technology in Canada and the US. In a single month, we have observed Jay:

  • present at the Canadian Financing Forum, be named in Vancouver’s Clean Tech “Ready to Rocket” award list
  • speak as a panelist at the California Vehicle to Grid Consortium
  • present on “Smart Grids, Smarter Cars” at the Niagara Development Forum on Innovation & New Concepts in Ontario
  • participate in a local tech industry reception, and
  • most recently, attend a micro-grid military unveiling in Oahu.

So, how does one get media excited about a company, in order to maximize a busy CEO’s activities?

Here’s what we did:

Read More→

Comments (1)
Categories : PR Case Study
Tags : Cross Border PR, Jay Giraud, Jay Giraud in media, PR Case Study, Rapid Electric Vehicles, Rapid Electric Vehicles in media, technology pr, Vancouver PR agency

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Elena Verlee
Elena Verlee
The Passionate Publicist