I once interviewed a reporter and asked her how many emails and voicemails she gets on a daily basis.  The answer is…a lot.  Traditional media – reporters, TV and radio producers – are deluged with inquiries, press releases and story pitches. Many of them thrive on being busy, work on more than one story at a time, and are often on deadline.

That’s not to say they don’t want to hear from you.  Here are 5 things you should know:

1. Journalists need a reason to do a story NOW (not tomorrow) – if you can answer the questions, “why you?” and “why now?” you’ll get their attention.  Do you have a good story or product for Father’s Day? That was one of our big holiday pitches when we had our socks by subscription company.   Are you a coach who can offer tips on How to Survive Valentine’s day without having a partner in your life?    Read More→