Today’s guest post is by Tony Wanless of Knowpreneur consultants. Tony is a management consultant and journalist who writes for one of the top business sites and a national newspaper in Canada. He is often called upon by professional communicators to doctor marketing materials for modern media consumption. Tony has seen thousands of press releases tossed into trash baskets and is on a mission to help some escape that fate.
While there’s been much noise about the demise of the press recently, the truth is that there’s more media than ever around. The big difference is that the “press” has changed considerably over the last five years – it’s now gone electronic, has wider distribution than ever, and includes other media outlets like blogs, online news operations, Facebook and Twitter.
Today, the media’s need for information is insatiable, and as a result it’s never been easier for small businesses to achieve that Holy Grail of marketing – a mention in the media. However, with media proliferation also come higher speed and an avalanche of competition for attention.
But the bottom line is that you can get noticed by the media today if you know how to issue a press release that creates a compelling story.
To that end, here are some general tips to what used to be called “getting ink”.