For over 20 years, we’ve been fortunate to be part of many product and company launches, with many lessons learned.

Earlier this year, we helped our client Glen Canyon Corporation earn over 30 feature articles and 150 news release postings within a span of 60 days, resulting in exceptional lead generation for them. We began pro-active outreach to media and analysts just two weeks prior to the first news release and executed the company’s formal launch at an industry trade show.

While every company is unique, our experience has shown us there are key elements essential to the success of every start-up’s PR launch: Read More→