In today’s guest post, PR professional Laura Ward takes us back to basics by explaining the key PR tools to consider and how to choose the right ones.
So you’ve decided to add public relations to your marketing mix. Or, you’re considering it. Either way, fantastic! Congratulations on making (or, getting ready to make) a very smart business decision.
Public relations helps build brands, generate awareness and visibility, and drive bottom line results. However, simply realizing you need and want public relations doesn’t make developing and executing the right plan any less intimidating or overwhelming. PR is not for the faint of heart. Nor is it for the lazy.
Most times, upon answering questions about what they do for a living, PR professionals are the proud recipients of responses such as, “Oh, that’s nice. So, you write press releases.”
And more 
