Chances are if you do your own PR, you already know that social media is an important, even essential, component of your toolbox. You probably have the usual suspects in your arsenal- Twitter, Facebook and LinkedIn– but what about YouTube? If you’re not already taking advantage of this video sharing site, these are a few reasons you should think about using it:
- YouTube gets 790 million unique viewers per month and 100 billion page views per month. That’s a huge audience that may end up viewing your videos, visiting your website and calling to hire you for your services.
- Social media is first and foremost about showing the human side of your business. When it comes to the online world, nothing is more human and personal than video.
- It’s a unique and, again, more human way to connect with journalists and introduce them to your company, new services, etc.
I’m guilty of underutilizing this channel myself, but with stats like these, the power of YouTube definitely can’t be denied.