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Archive for linkedin

How to Get Advance Intel on What Media Will Be Covering

By Elena · Comments (5)
Tuesday, March 12th, 2013
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Write Ahead, one of my followers on Facebook, recently asked:

Facebook PR Question

This is such a good question that I decided to make a blog post out of it.

As a matter of fact, Write Ahead, there are a number of ways you can find out what stories journalists and media currently or will be working on.

Below are four ways to get you started.

4 Ways To Discover What Media Is Covering

Read More→

Comments (5)
Categories : Social Media, What Is PR and How Do You Get It
Tags : facebook, HARO, Help a Reporter Out, linkedin, magazine editorial calendars, social media journalists, twitter, what stories media is working on

The Big Three of Social Networking

By Elena · Comments (10)
Monday, November 8th, 2010
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Social Networking: The Big 3

When it comes to social networking, the choices are almost limitless–but your time and energy are not.

Therefore, it helps to focus your social networking efforts on the platforms that will give you the most results.

For starters, look at the three most popular social networking sites: Twitter, Facebook and LinkedIn. In this post, I’ll give you an overview of each one and some guidelines to help you decide which platform to begin with or focus on.

Read More→

Comments (10)
Categories : Social Media
Tags : facebook, how to choose a social networking platform, how to choose social networking, linkedin, social networking, social networking platforms, social networking sites, twitter

My Year On Social Media (Lessons Learned)

By Elena · Comments (7)
Tuesday, March 9th, 2010
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Lessons learned on Social Media.

I’m a social media newbie. I’m not an expert, I’m not a guru, I’m not a leading authority. I wouldn’t even say I’m a blogger.

Having been a publicist (and often getting sidetracked with my own entrepreneurial ventures) for more than 18 years, last year I launched PR in Your Pajamas with the goal of helping entrepreneurs get the kind of publicity in newspapers and magazines usually reserved for corporate clients who can afford hefty retainers.

In other words, helping small biz clients get publicity in what you would call “traditional” or “offline” media. Very quickly, I got immersed in social media, which I consider to be an extension of “online PR”. Read More→

Comments (7)
Categories : Social Media
Tags : blogging, facebook, linkedin, offline pr, online pr, publicity, Social Media, twitter

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Elena Verlee
Elena Verlee
The Passionate Publicist