Lisa Druxman is the Mompreneur columnist for Entrepreneur.com which covers any and all challenges relating to starting a business. She is also the founder of Stroller Strides, the largest fitness program for new moms in the US as well as being the author of LEAN Mommy.
Listen to Lisa as she discusses how her business has grown by “putting more effort into publicity than any other form of marketing” and how getting PR “has brought us to the tipping point.”
Lisa will also talk about the importance of getting PR in your local press and how to use that as a starting point towards getting publicity in national media outlets. Having been on NBC’s Today Show, CNN, The Montel Williams Show, Access Hollywood and profiled in magazines such as Entrepreneur, Woman’s Day, Good Housekeeping, Self and more – she knows what it takes to get the publicity that generates credibility and awareness!
Lisa Druxman on How to Get PR: