I very rarely come across entrepreneurs that love marketing. Most often, it’s a chore on your to-do list, or a nagging thought that accompanies you everywhere, everyday – you know you need to do it to gain clients or sell your product, but maybe it can be put off for just a little while longer.
What often stops small business owners from marketing, is the word marketing itself. For many of us, deep down the word “marketing” equates to “selling”. We don’t want to be perceived as pushy, in-your-face, annoying or needy. It feels stressful so we don’t do it. And when we do nothing, we get nothing.
One way to be more successful is to think of another word for marketing that reframes your current negative beliefs. When you market your business, what are some positive benefits you are hoping to achieve?