A question that entrepreneurs often ask me is “What should I focus on to make my business more successful: PR, Marketing or Sales?”

You probably think that I’d say PR without question, right? But the reality is a business would thrive better with all three elements working closely together.

Marketing works to communicate the value of your offerings to your customers, potential clients, employees and investors, through your own advertising, newsletters and website. It’s you talking about yourself.

Public Relations can be simply defined as activities that build awareness and credibility for your company, product or service through third-party influencers – such as the media and bloggers. It’s others talking about you. Read More→