When you’re not getting any media coverage, whose fault is it ?
Is it media’s? They’re preoccupied with other things, especially politics and show business — topics that probably don’t have anything to do with your product.
Is it the fault of your business? It’s just not interesting enough, or compelling enough to warrant media attention.
Or is it your fault? Are you doing something wrong?
To answer these questions, here are…
Sometimes a good photo can illustrate a story more than words. I guess that’s why they say “a photo is worth a thousand words.”
When we had our men’s socks company (which due to a ton of media coverage, attracted a buyer less than a year after we started it), one of the things we struggled with was, “how on earth do we show photos of boring men’s socks?”
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 Elena
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