I love to watch movies and this summer I noticed a lot of highly anticipated films. I find it amazing whenever a “summer blockbuster” not only breaks box office records, but also generates a huge buzz that gets people talking- sometimes months before the movie’s opening!

There are definitely more than a few PR and marketing lessons to be learned from the movies, but when it comes to writing your next media pitch, take special note of these ones:

Timing

Releasing a movie during the summer almost always guarantees more box office sales for that movie than any other time of year. Why? Because people have more free time during the summer to watch movies. Read More→